The line that separates a fashion statement and prostitution is growing thinner and thinner.   People are constantly paying for clothing that advertises and generates income for corporations such as Nike and Juicy Couture – people that they will most likely never even meet. It is a cultural pimp-dom, one that Assvertisements seeks to change by allowing individuals to make money by selling advertisement time and making a profit off their own asses.  

     Rather than needing a fashion label with their own name on it to generate interest or recognizable value status, Assvertisements allow each person to publicize anything – from her own name or website, to non-profits that he would like to have supported - all on the most visible and highly looked at part of the body, the ass.

    Following billboard and taxi-cab advertising models, Assvertisements are video screens built to clip securely onto a belt or waist band. They are meant to be worn when walking around or standing, which is when the ass is most highly visible to a larger audience.

     The generation of an Assvertisement market bridges the gap between consumers and capitalists, allowing each person to become a walking social study in entrepreneurial fashion.  Assvertisements will make it a crime to not make a dime off of one’s own ass.